What Content to Post on Social Media Platforms

When you Post on Social Media not all content needs to be shared everywhere. And not all content is suitable for every social media platform.

The main rule is that different things should be posted on different platforms. In fact, it might even help you to boost your engagement.

T & J Digital Marketing has several ways to make it easy to create the content to Post on Social Media Platforms all at the same time. An added benefit to this program is to be able to schedule your posts days, weeks, or even months ahead. We offer this as a  Service or a DIY program.

We make it easy to Post on Social Media easy. We also have software programs that you can use to create your posts. The DIY program has training videos that you can use according to our suggestions in this article.

But how to decide what to post on each social media platform?

Maybe you’re still at a complete loss on what to post on each social media platform. Here’s a generalized summary of content types for social media per network. Posting on Social Media will boost your advertising and engagement. Make sure to check out our DIY program after reading the rest of this article.

Image by Gerd Altmann from Pixabay

What to post on Facebook?

Right now, the best content to Post on Social Media for Facebook using videos and live videos are the most popular content on this platform. What does it mean?

According to analytics videos have higher average engagement than images and links. So, upload your videos to Facebook directly. Such videos receive more engagement and shares than YouTube links.

Image by Maria Raquel from Pixabay

Posting on Social Media:  High quality photos

The best content to Post on Social Media for Instagram has become a place where people post only the best photos (and videos) on their profile. Instagrammers appreciate aesthetic quality in visual content and will often make the effort to transform the basics into a thing of beauty.

Brands seeking to engage teens and young adults will want to offer an organic experience by aiming for quality, too. Images and video will perfectly be beautiful, thoughtfully composed and artfully presented.

A few types of high-quality photos you can post to Instagram:

Behind-the-scenes: Another popular type of Instagram photos from brands are behind-the-scenes photos. These could be photos of people in the company, events, or the making of a product (e.g., how a dish is prepared).

User-generated content: If you can’t get suitable product photos or enough behind-the-scenes photos like us (a remote company that creates software), you could post user-generated content.

Product photos: If you sell products such as fashion or food, you can post high-resolution photos of your product in various settings.


Motivational and inspirational quotes are one of the most popular content types on Instagram (with more than 42 million posts tagged with quotes at the time of writing).


As it’s important to use Instagram Stories for your marketing and post on Social Media here are a few examples:

    • Storytelling

    • Share how-to tutorials

    • Promote a blog post

    • Share a list

    • Announce limited time offers and promotions

    • Offer giveaways and discount coupons

    • Share data, research, and statistics

    • Share quotes and inspiration

What to post on Twitter?


The most common reason why people use Twitter is to keep up with news, according to a survey of over 3,000 people by the American Press Institute.

40 percent use Twitter to find out about breaking news; 39 percent to keep up with news in general.

Why Twitter

This makes it a great platform for sharing news relevant to your followers – industry news, company news, product news.

Image by Souvik Banerjee from Pixabay

What to post on Pinterest?


Like Instagram, Pinterest is a very visual social media platform. So, images are the best thing to post on Pinterest.

But unlike Instagram, images on Pinterest are mostly vertical.

Step-by-step guides

The most popular topics on Pinterest include DIY and craft, home decor, food and drinks, and design.

Among these topics, there are vertical images with step-by-step photo instructions on how to make something perform well. Such guides teach people how to create something just via the photos, which makes them easy to consume and great for re-pin.

What to post on LinkedIn?

A more professional-oriented network, LinkedIn is great for building yourself up as a thought leader. Talking about your company and sharing posts from your company’s leaders are all okay. If you share links, add your own comment to it. If you have some work inspiration to share, a long text post isn’t unheard of.

Social media is a great way to build engagement. Organic traffic or paid promotion can get potential customers to your website or social media but posting interesting and relevant content will help you retain them for longer and build a relationship.

So, now that you know what to post on each of the world’s biggest social media platforms, and easy way’s to do your posts on Social Media, there’s no excuse for not posting regularly. 

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